Motto & Mission Statement

Under the Freedom of Information Act, could you please tell me whether your organisation has introduced a new motto, mission statement or equivalent, within the last five years.

If so, could you please tell me what it is and if it is in different forms, or different lengths, please provide all of them.

If it replaced an existing motto / mission statement, could you please say what the previous motto was, and why it was replaced.

Please state also, how and why the new motto / mission statement was selected.

Could you also please provide a cost estimate of changing the motto / mission statement, in terms of:
a.) any fee paid to consultancies involved in selecting it
b.) the cost of replacing any signs / stationary etc.

A new motto "Be Safe, Stay Safe" was introduced in late 2007. In the same year the Constabulary produced its Policing principles, which outlines the way we do our business. Please see the following Link to the Force Vision

In 2001 we had a motto - "Helping Make Cheshire Safer". There was no force motto before this. It was replaced because it no longer represented all the objectives the Force was delivering.

The current motto was selected following discussion and consultation at Chief Officers Group and the Chief Constable's Conference.

Why did we make the change? The objectives set by the Government and the Police Authority were changing and there was a need to clearly identify our objectives and values in our printed materials.

There were no costs in replacing the motto on our printed materials as the old was phased out as the new was introduced. It was all done in house with no consultancies.

The costs of replacing signage is not yet known as this work is ongoing as and when the existing signs need replacing. (The motto is included in the Force Logo/Title signs. It can be viewed on the Home page of our web site).