Recruitment, Public Relations, Advertising and Website

Please could you supply these as annual figures, itemised for each category for each of the last five years, or however many years you have information available for.

1. public relations (internal and external consultancies, if applicable),
2. advertising (including leaflets, flyers and promotion). 2a. If it is possible to say how much of figure 2. is for recruitment advertising, that would be helpful.
3. website set-up, development and maintenance, SEO fees (internal and external consultancies if applicable)

In accordance with section 1(1) (b) of the Act our response is provided below;

Question 1

Non-applicable - We do not have a public relations budget.

Question 2

General Advertising costs

• 2005/06 - £41,727.64
• 2006/07 - £56,027.42
• 2007/08 - £44,797.23
• 2008/09 - £20,472.57
• 2009/10 - £105,703.77

2009/10 increase due to renewed customer service information - representing Policing Pledge and Witness and Victim care. Plus increase crime reduction advertising to address increase in burglary in specific areas of the county.

Recruitment Advertising costs

• 2005/06 - £81,701.86
• 2006/07 - £147,955.65
• 2007/08 - £113,196.51 (£101,016.51 spent on press advertising & £12,180 online advertising)
• 2008/09 - £85,265.30 total spend (£52,853.47 spent on press advertising & £29,411.83 online advertising)
• 2009/10 - £31,829.00 total spend (£9,769.00 spent on press advertising & £22,060.00 online advertising)

Question 3

• 2005/06 - £9,594.96*
• 2006/07 - £9,594.96*
• 2007/08 - £9,594.96*
• 2008/09 - £21,073.08**
• 2009/10 - £89,150.00***

* Between 2005/08 and 2008/09 there were also additional staffing costs within IT department to employ a professional programmes officer to design and manage development on the original website

** Additional cost due to development of Neighbourhood Policing site - Government requirement funded by the NPIA

*** Additional costs due to design and development of new website, breakdown below:

Design and development costs to launch (single figure) - total fee (One off fees) £76,550.00

Ongoing hosting, licensing and maintenance costs (per year or other suitable measure) - total annual fee £12,600.00