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The ‘Consent. It starts with a conversation’ campaign launched in September 2024, aiming to reduce sexual offences among teenagers by educating them about the importance of consent.
After successfully reaching young people through schools and digital channels, we’re now turning to parents and key community influencers, to help keep the conversation going at home.
Research shows that when parents openly talk to their teenagers about sex, consent, and healthy relationships:
Yet over 40% of Cheshire students surveyed said they feel uncomfortable talking to their parents about consent.
Talking about consent helps your child:
Talking about consent doesn’t have to be awkward. It’s about weaving small, natural and honest conversations into everyday life.
• Incorporate consent into everyday conversations and situations:
"When you're out with friends, do you think it's important to make sure everyone is comfortable with what's going on?"
• Make it a conversation about respect and boundaries – including emotional boundaries:
“What does a healthy relationship look like to you?”
• Normalise respect and boundaries in all relationships:
"Do you think someone who truly cares about you would make you feel uncomfortable?”
• Discuss real-life scenarios:
"You’re going out later… if someone asks you to do something you're not comfortable with, how would you handle that?"
• Use other people’s interactions as casual teachable moments:
"I noticed that some people don’t always ask before hugging someone or borrowing their stuff. Do you think it's important to check in with others before doing that?"
• Use media, films and TV programmes as conversation starters:
"I was watching a TV show/movie that made me think about how important it is to respect someone's boundaries. What do you think about that?"
• Be open, non-judgmental and validate their experiences:
"Have you ever been in a situation where you didn’t feel like someone respected your space? I want you to know you are safe to talk to me."
• Avoid having the ‘big talk’ and keep it natural, relaxed, and ongoing:
By regularly incorporating these types of questions and comments into conversations, you can help normalise discussions around consent and healthy relationships.
We need to change the belief that talking about sexual activity is something to be avoided. When we normalise these conversations, we empower young people to set boundaries, speak up, and protect themselves and others.
If your teenager tells you about harmful sexual behaviour they have experienced:
Consent is about communication, respect, and safety. When you start these conversations at home, you’re helping create a culture where consent is understood, valued, and expected.